Zhouk is a women’s fashion clothing label created in Melbourne, Australia in 2003. Quickly, finding a loyal and passionate following in selected boutiques across Victoria, Zhouk did not make its national debut until the Spring/Summer of 2004 at the Mercedes Australian Fashion Week exhibitions. The overwhelmingly positive response to this fresh new label made Zhouk an instant hit, with many major retail chains competing for the exclusive right to stock and distribute the brand. Zhouk became the best selling women’s clothing labels in David Jones as well as many other boutiques across Australia.
The inspiration for Zhouk designs come not only from the catwalks of Milan and Paris but also from styles and trends observed at street level. For us here at Zhouk, fashion is not simply a function of big-name fashion houses and celebrities, but more about taking existing trends and mixing, matching and twisting them in unique and beautiful ways. We believe that fashion must allow you to add your own personality and attitude to create new and exciting looks that are distinguished by your own personal signature.